Search results for "Porter´s generic strategies"

Competitive advantage in a global market: The Case of the Norwegian Salmon Farming Industry A comparative study of the Chilean salmon farming industry

2018

Master's thesis Business Administration BE501 - University of Agder 2018 Purpose – This study tries to address the differentiation done by a mature industry as a comparative study to Felzensztein and Gimmon´s (2014) paper on the Chilean farmed salmon industry. It focuses on how firms might improve their performance in an international context. Choosing between either cost-advantage or differentiation as a form gaining a competitive advantage, this study further addresses the usage of the country of origin effect as a form of differentiation. Design/Methodology/Approach – The research unit of the thesis is set in the Norwegian salmon farming industry, alas the biggest producer of salmon in t…